What Games Are: The Fun Boson Does Not Exist

Perhaps the biggest roadblock facing the development of generation-two social games is the addiction to metrics. Social game makers still believe that fun is about finding the right behaviours, the right metric to measure fun and the right way to maximise that. They are wrong. Fun is, and always has been, a dynamic quality. They need to learn that there is no "fun boson".

Source: http://feedproxy.google.com/~r/Techcrunch/~3/iulYDSSUNKQ/

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